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Big 12 hiring Roc Nation exec points to realities ahead

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The Big 12 has just hired a non-traditional commissioner. That’s interesting, yet it appears where this changing major college sports landscape is heading.

Sports Illustrated broke the news late Monday that Bob Bowlsby’s successor could very well be Brett Yormark, the COO of Roc Nation, an entertainment agency founded in 2008 by superstar rapper and businessman Jay-Z. It became official on Wednesday morning. 



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