SOCIAL MEDIA
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IG Chief Says Longer Captions Won’t Increase Reach
Here’s an interesting one. Last week, in his weekly Q and A session on Instagram Stories, Instagram chief Adam Mosseri…
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Instagram Adds Retention Metrics for Reels
Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you…
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X Publishes Guide to NFL Engagement and Opportunities
With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement…
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Meta Rolls Out Changes to Its Ad Billing Settings
Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign…
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Instagram Considers Counting Screenshots in Its Engagement Metrics
Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam…
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Reddit Highlights Sports Engagement in the App
Reddit has published a new overview of sports discussion in the app, and the opportunities for advertisers to tap into…
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Edits Gets Updated Reels Insights, Safe Zone Mapping and More
Another week, and another couple of updates for Meta’s video editing app “Edits,” with Meta adding an improved insights UI,…
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YouTube Adds Custom App Promotions for Shorts
YouTube’s adding another way for Shorts creators to make money from their content, with an expansion of Google partnership ads…
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New Insight Suggests That xAI Is Seeing Solid Revenue Increases
Why is Elon Musk so keen to get more people to try out xAI’s latest Grok offerings, including text-to-video generation…
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LinkedIn Expands Newsletter Access, Teases Premium SMB Package
LinkedIn will now enable all users to create a newsletter, no matter how many followers they have in the app,…
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