Setting up a business is akin to farming, requiring understanding of the target market. When establishing an entity in the US, it’s crucial to assess strengths, capabilities, and capacities to ensure long-term success. Differentiating between being a manufacturer and a wholesaler is vital, with the US entity serving as a buyer. The market demands a tailored product, sold through sales reps, accounting systems, marketplaces, and trade shows. Developing a distinct brand identity in the US market is essential to attract sales reps, clients, and safeguard initial investments. Seeking guidance from experts familiar with the US market is crucial to navigate this journey and determine effective selling strategies, platforms, technology, and infrastructure.
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