FINANCE

Is Nu Stock a Buy Now?

There’s been a lot of excitement in the stock market so far in 2025, mostly related to artificial intelligence (AI). The DeepSeek launch took investors by surprise a few weeks ago, and since then there’s been a torrent of high-profile earnings reports like those of Apple, Amazon, and Alphabet.

Despite all that, the S&P 500 index is up only 3% this year. It’s just off its all-time high, and valuations are looking expensive right now. Yet, there are still bargains to be had and excellent stocks with long-term potential. Let’s take a look at Nu Holdings (NYSE: NU) and see if it should be on your buy list this year.

Nu has demonstrated stellar growth since becoming a public company in 2021. It has grown its revenue by high double digit rates, and net income too has been increasing at a high rate, climbing from $303 million to $553.4 million year over year in the third quarter.

The company operates as an all-digital bank in its home country of Brazil as well as its newer markets of Mexico and Colombia, and it’s onboarding millions of new members annually. It added 5.2 million new customers in the 2024 third quarter alone and ended the quarter with 109.7 million.

Most of its growth by numbers is still coming from Brazil, which has the largest population of any Latin American country. Nu had 98.8 million customers in Brazil as of the end of the third quarter, or 56% of the adult population, and 60% of active members use Nu as their primary bank account.

Nu has its roots in targeting the mass consumer, who was largely locked out of the highly regulated banking system in Brazil, but it has since drawn attention from an affluent client base as well, who are attracted to Nu’s all-online, easy-to-use financial app.

It’s growing quickly in Mexico, where it added 1.2 million customers in the third quarter for a total of 8.9 million. It’s just getting started in Colombia, where it only has 2 million customers. It recently launched high-rate savings accounts in both of those markets, where its business is gaining traction, but it has a long growth runway.

Besides for adding members, it’s also generating growth from existing members through upsells and cross-sells. It has expanded its platform to include bank accounts, loan products, investing tools, and more, and average revenue per active user is increasing, rising from $10 to $11 year over year in the third quarter.

Active members are using the platform often, indicated by an 83.6% activity rate, up from 82.8% the year before.


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