SOCIAL MEDIA
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X Shares New Insights into Platform Usage and Engagement
The platform formerly known as Twitter has provided some updated usage stats, which are very similar to the same data…
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Instagram’s Testing Longer Reels to Maximize Engagement
Instagram’s expanding its test of longer Reels video uploads, with some users now able to upload 3 minute long Reels…
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BeReal Is Struggling To Add Users as It Runs Out of Funding
Remember when BeReal was the trending social app of the moment, with a rising gaggle of thought leaders proclaiming it…
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X Tests New, Additional Display of Pinned Posts In-Feed
I’m not sure that this will make a big difference, and I would love to see the stats on how…
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Instagram is Experimenting with an Option to Add Files to Your DMs
What if you could send files in your IG DMs? That may soon be an option, with app researcher Alessandro…
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Meta Considers New Elements for its Meta Verified Subscription Package
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? What about if Meta added…
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TikTok Shares Insights into Reach Women with Your Brand Messaging
TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a…
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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations
Is TikTok going to get banned in the U.S. for real this time? Well, first off, it’s important to get…
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LinkedIn Adds New Context Within its ‘Who Viewed Your Profile’ Display
LinkedIn’s “Who Viewed Your Profile” listing is among the more useless social platform features, essentially showing you a group of…
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New Report Finds No Correlation Between Social Media Engagement and Content Readership
If you’re a regular reader of Social Media Today, you’re no doubt aware of the shift away from in-stream social…
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